Erica Driver is a co-founder and principal at ThinkBalm. She is a leading industry analyst with 14 years of experience in IT. She is quoted in mainstream and industry trade press including the Boston Globe, The Wall Street Journal, The New York Times, CIO, and Computerworld. Prior to co-founding ThinkBalm, Erica was a Principal Analyst at Forrester Research, where she launched the company’s Web3D coverage as part of her enterprise collaboration research. She was also the co-conspirator behind Forrester’s Information Workplace concepts and research. While at Forrester, Erica served as a strategic advisor to a wide range of clients including Alcoa, Bell Canada, Dominion Resources, GlaxoSmithKline, IBM, Marriott, Microsoft, Raytheon, Roche, the United Nations, and the U.S. General Services Administration. Prior to her tenure at Forrester, she was a Director at Giga Information Group (now part of Forrester) and an analyst at Hurwitz Group (now Hurwitz & Associates). She began her career in IT as a system administrator and Lotus Notes developer. Erica is a graduate of Harvard University.
Erica’s take on the Immersive Internet is that it’s a perfectly natural extension of the way people already teach and learn, rehearse business activities, network and meet, collaborate and communicate, innovate, and manage real-world systems - and that using the Immersive Internet to get work done will be mainstream for information workers within the next 5 years. You can read more of Erica’s perspectives here and follow her on Twitter at www.twitter.com/EricaDriver.
Recent appearances
- Serious SL Meetup, Oct. 23, 2008 in Second Life. Presented proof points for enterprise Immersive Internet investments.
- Metanomics series, Oct. 6 in Second Life. Erica joined Andy Mallon of the Social Research Foundation and Robert Bloomfield to discuss the latest First Opinions Panel(tm) Second Life survey.
- Train For Success, Sept. 18, 2008 in Second Life. Presentation: “How to convince the boss you’re not off your rocker: Getting buy-in for enterprise Immersive Internet initiatives” for the Gronstedt Group‘s weekly in-world series.
- Virtual Worlds Expo, Sept. 3-4, 2008, Los Angeles. Presentation: “How to convince the boss you’re not off your rocker: Getting buy-in for enterprise Immersive Internet initiatives.” Keynote interview: Erica interviewed Dr. Colin Parris, VP of IBM’s Digital Convergence Business about where the enterprise Immersive Internet is headed and IBM’s role in it. You can watch a video here.
- Metanomics series, Aug. 25, 2008 in Second Life. Here is a link to the archived recording of the “Metanomics: KZero“ interview by Robert Bloomfield. Erica is interviewed in the “On the Spot” segment.
- Cisco Systems Web 2.0 Learning Series, Aug. 22, 2008 in Second Life — presentation on enterprise use of the Immersive Internet
- Dassault Systemes DevCon, June 18, 2008 in Paris – participated on panel about enterprise use of Immersive Internet
- Virtual Worlds Conference, April 4, 2008 in New York — moderated a panel on enterprise use of the Immersive Internet
[...] Erica Driver, 联合创始人兼主要负责人, ThinkBalm [...]
[...] IBM Research conducted by Erica Driver formerly an analyst at Forrester now with her own company, ThinkBalm. This sort of presentation is a comfortable format to watch, even if you know all the questions [...]
[...] was launched in June 2008 by former Forrester industry analyst Erica Driver and entrepreneur and inventor Sam Driver. ThinkBalm offers independent Immersive Internet industry [...]