Category: Digital Marketing strategy

Many businesses just shy away from making their presence felt online. The reasons can be myriad, but new-age businesses need to be nimble and agile to capture new customers. With the help of social networking sites, any business can promote their services and products with ease and greater return on investments. Digital marketing revolution has begun and we all are in the digital ship sailing through the information tsunami.

Take any social networking site today, the plethora of content that we see is phenomenal. In this age of digital revolution, businesses need to be present everywhere – sort of omnipresence. But it is truly not possible to be present everywhere. All you need to do is pick and choose the social media sites that will make you a hit over time.

Look at these statistics – Facebook has over 1.2 daily active users all across the world, Twitter has over 313 million active users and LinkedIn over 450 million users. Come to think of it – if you making your present felt only on Facebook, for example, you will be promoting your product or service to the 1.2 billion people – which is almost the size of India’s population.

Let’s look at the top 10 social networking sites that you ought to be present.

1. Facebook
2. Youtube
3. Twitter
4. LinkedIn
5. Pinterest
6. Google Plus+
7. Tumblr
8. Instagram
9. Reddit
10. VK

And here are some big numbers that will probably convince you.

If you are not tapping at least 6 out of 10, then your business is at peril.

Limited resources is what the startups have at sprouting stage. So, there is a particular stage that team consists only of Founders. Belittle, they do not tend to opt paid promotions. If the start up is all about the product, it’s necessary for the modern age start-ups to go ahead and also produce quality content about the product along with the ways to market it.

When it comes to services, the start ups need to have the fundamental group of audience who would take up their services. The alternative is to provide its target customers with some unique services, which no other might provide.
It is equally important to have diverse segment of people handling and managing complete business the main elements as Planning, Operations, Technology and marketing.
So, it is the need of the hour to analyse how much does each of the element contribute towards the business success?

United we stand, Divided we fall

So, how does this apply to the start ups?
When each of the element is executed, start up is making progress in the integrated aspects.

PLANNING

It is very much important for a start up to plan, prepare a strategy, analyse the strategy and also execute the plan. Planning is something which we do for a  short term and long term basis. Every segment of the start up needs to give their inputs for the planning in the initial stages.
Brainstorming the ideas during pre- planning would help to collect all the ideas.
Scheduling the ideas and collected plans during Planning phase helps the start ups to grow in the right direction.
When the plan is ready, it is important to first analyse before expelling it to the entire team.

OPERATIONS

Operations play vital role. These help the planning be sorted and are purposefully intended to manage the plan of action. These operations also need to adopt various techniques as testing which type of execution helps the best in its operations. Operations  needs to inculcate the marketing strategies too!

TECHNOLOGY

Technology team is spread-over the entire start up. These are supposed to come up with new ways of how the operations, promotions and marketing are carried off. Technology is to cater its orientation to the best use of new featured tools about how better and cost effective ways can be incorporated for the improving the execution pace.

MARKETING

Here is where the team represents the start up. Marketing team needs to receive support from the Planning, Operations and Technology team to serve their purpose better.  and then Boom! Branding starts off!

The key of success to pace up your propeller Planning by diversifying the time allotted for each of the above segment to enhance the execution. Every team with its respective execution is what is going to update the start up with successful step ups.

Hope you enjoyed our article, if so, do comment below your inputs.