Category Archives for Digital Marketing strategy

What makes a great Digital Marketer?

A good digital marketer is one who knows the basics of 11 modules of digital marketing —

  • Search Engine Optimization (SEO),
  • Search Engine Marketing (SEM),
  • Affiliate Marketing,
  • Google AdSense,
  • Web Analytics,
  • Online Reputation Management,
  • Copywriting,
  • Design,
  • Email Marketing,
  • SEO and
  • Pay Per Click.

An all-round working knowledge in all these 11 areas will make you a great digital marketer. The word ‘working’ makes a lot of sense here because we aren’t talking about just being aware of what is what, but a practical orientation of each module of digital marketing.

Practical orientation comes from practicing and doing live projects. It is important for a digital marketer to inculcate the habit of working on live projects, not do some dummy assignments which most of the digital institutes today do.

Dummy assignments will not take you anywhere. It’s the practical application of modules that will help you stand apart. A 360-degree digital marketer stands out of the crowd with additional skills in copywriting and designing.

Good is the enemy of great!

Jim Collins in his famous book ‘Good to Great’ emphasizes that good is the enemy of great and we all are just happy being called as ‘good’. Go a step further and make yourself ‘great’.

This is how you can do it.

Companies today are looking for digital marketers who have an in-depth knowledge of SEO/SEM tools and at the same time know how to write a captivating copy.

A great digital marketer writes his own copy, knows what exactly needs to be done, which tool to leverage, how to target right audience and within the budget.

Great digital marketers run their own business – meaning, they have their own approach. They don’t wait for anyone. When they arrive in the office, they have made their plan already for the day unless some major interruption kicks in. Nevertheless, great digital marketers are influencers in every meeting, for the contribute with their thoughts and actions.

Crafting a copy

This is one skill digital marketers must take it seriously. They cannot afford to depend on some copywriter or a novice marketing person. When I say crafting a copy, you should know these three things – how to write a captivating headline, how to write the first paragraph that captures the attention of the readers and how to put a nice photograph that pulls them into reading.

More than anything is the heading. The more you know the art of writing a good headline, the more are your chances of making good with your readers. Just Google to see how to write great titles. You will find a plethora of blogs/articles written on this subject already.

Design elements

While content is the king, design is the queen! Why? According to a recent survey done by Markiverse, people tend to look at the image first and then the heading. If I see a good image, I will read the heading. So take care of your design, put your creative hat, and use photographs that talk louder than words.

What works ideally is human images. Do not use vague images that don’t tell a story. Use images that talk to your readers, figuratively. Therefore, use smiling images when you are delivering some

motivating news. Try avoid group images because people do not really know whom to see.

Learn the hacks

A great digital marketer knows the hacks – be it SEO or SEM or Affiliate Marketing. Keep reading articles written by Neil Patel – you can learn a good number of hacks.

Ideally, a great digital marketer is distinguished in a way he/she carries digital marketing for the business. A great digital marketer is always independent and has his/her own digital marketing strategy well crafted to meet the business objectives.

We, at Markvierse, help our students to think and do independently – that’s why we call our courses as ‘360-degree digital marketing course’. If you wish to know more about course, write to me and I can guide you (absolutely free J)

Conclusion

Whether somebody calls you a good digital marketer or a great digital marketer, it should not have any bearing on you. What you should worry about is upskilling yourself. The more you focus on upskilling the more you will have an advantage over others and the more you will climb up the corporate ladder.

Top 10 social media sites that will help your business in a big way

Many businesses just shy away from making their presence felt online. The reasons can be myriad, but new-age businesses need to be nimble and agile to capture new customers. With the help of social networking sites, any business can promote their services and products with ease and greater return on investments. Digital marketing revolution has begun and we all are in the digital ship sailing through the information tsunami.

Take any social networking site today, the plethora of content that we see is phenomenal. In this age of digital revolution, businesses need to be present everywhere – sort of omnipresence. But it is truly not possible to be present everywhere. All you need to do is pick and choose the social media sites that will make you a hit over time.

Look at these statistics – Facebook has over 1.2 daily active users all across the world, Twitter has over 313 million active users and LinkedIn over 450 million users. Come to think of it – if you making your present felt only on Facebook, for example, you will be promoting your product or service to the 1.2 billion people – which is almost the size of India’s population.

Let’s look at the top 10 social networking sites that you ought to be present.

  1. Facebook
  2. Youtube
  3. Twitter
  4. LinkedIn
  5. Pinterest
  6. Google Plus+
  7. Tumblr
  8. Instagram
  9. Reddit
  10. VK

And here are some big numbers that will probably convince you.

 

If you are not tapping at least 6 out of 10, then your business is at peril.

Leveraging the resources of your business

Limited resources is what the startups have at sprouting stage. So, there is a particular stage that team consists only of Founders. Belittle, they do not tend to opt paid promotions. If the start up is all about the product, it’s necessary for the modern age start-ups to go ahead and also produce quality content about the product along with the ways to market it.

When it comes to services, the start ups need to have the fundamental group of audience who would take up their services. The alternative is to provide its target customers with some unique services, which no other might provide.
It is equally important to have diverse segment of people handling and managing complete business the main elements as Planning, Operations, Technology and marketing.
So, it is the need of the hour to analyse how much does each of the element contribute towards the business success?

United we stand, Divided we fall

So, how does this apply to the start ups?
When each of the element is executed, start up is making progress in the integrated aspects.

PLANNING

It is very much important for a start up to plan, prepare a strategy, analyse the strategy and also execute the plan. Planning is something which we do for a  short term and long term basis. Every segment of the start up needs to give their inputs for the planning in the initial stages.
Brainstorming the ideas during pre- planning would help to collect all the ideas.
Scheduling the ideas and collected plans during Planning phase helps the start ups to grow in the right direction.
When the plan is ready, it is important to first analyse before expelling it to the entire team.

OPERATIONS

Operations play vital role. These help the planning be sorted and are purposefully intended to manage the plan of action. These operations also need to adopt various techniques as testing which type of execution helps the best in its operations. Operations  needs to inculcate the marketing strategies too!

TECHNOLOGY

Technology team is spread-over the entire start up. These are supposed to come up with new ways of how the operations, promotions and marketing are carried off. Technology is to cater its orientation to the best use of new featured tools about how better and cost effective ways can be incorporated for the improving the execution pace.

MARKETING

Here is where the team represents the start up. Marketing team needs to receive support from the Planning, Operations and Technology team to serve their purpose better.  and then Boom! Branding starts off!

The key of success to pace up your propeller Planning by diversifying the time allotted for each of the above segment to enhance the execution. Every team with its respective execution is what is going to update the start up with successful step ups.

Hope you enjoyed our article, if so, do comment below your inputs.