April 3, 2009

Let the data collection begin!

[Update: This survey is now closed.]

We are pleased to announce that the online survey for the ThinkBalm Enterprise Immersive Internet Business Value Study is now up on the Web.  This groundbreaking research study is conducted by ThinkBalm and sponsored by Altadyn, Forterra Systems, Linden Lab, ProtonMedia, Qwaq, and Tandem Learning. ThinkBalm will write a report containing our findings and conclusions, to be published in mid-May 2009. The report will be freely available on www.thinkbalm.com as well as on the Web sites of some of our sponsors.

The focus of the ThinkBalm Enterprise Immersive Internet Business Value Study is work-related use of virtual worlds and campuses, immersive learning environments, and 3D business applications. The core question we are trying to answer is, “What is the business value of using immersive technologies for work?” This study has two research components: an anonymous online survey and in-depth interviews conducted via phone or in-world. We are talking to enterprise Immersive Internet advocates, implementers, and explorers.

You may qualify to participate in this research study if you:

  • Used immersive technologies for work in 2008 or the first quarter of 2009
  • Have insight into the business value this technology has delivered to your organization (if any)
  • Do not work in sales, marketing, product development, or customer support for a technology provider that offers immersive technology solutions

If you meet these criteria and are willing to give us 15 minutes of your time, please click this link or the image to the right to take the anonymous online survey. Also, if you have done a return on investment (ROI) analysis on the use of immersive technologies in your organization, we invite you to contact us at thinkbalm.com to set up an in-depth interview. The interviews will add additional color and insight to the data we collect via the online survey.

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Erica Driver

Erica Driver was a co-founder and principal at ThinkBalm. She is a leading industry analyst and consultant with 15 years of experience in the software industry. She is quoted in mainstream and industry trade press including the Boston Globe, The Wall Street Journal, The New York Times, CIO, and Computerworld. Prior to co-founding ThinkBalm, Erica was a principal analyst at Forrester Research, where she launched the company’s Web3D coverage as part of her enterprise collaboration research. She was also the co-conspirator behind Forrester’s Information Workplace concepts and research. Prior to her tenure at Forrester, she was a Director at Giga Information Group (now part of Forrester) and an analyst at Hurwitz & Associates. She began her career in IT as a system administrator and Lotus Notes developer. Erica is a graduate of Harvard University.