August 20, 2008

The ThinkBalm Innovation Community has launched!

We are pleased to announce that today the ThinkBalm™ Innovation Community went live! The ThinkBalm Innovation Community is a new community dedicated to advancement of the Immersive Internet. The community, built on the Spigit™ serious game engine, is focused on work-related use of the Immersive Internet ― virtual worlds and campuses, immersive learning simulations, and 3D interfaces to business applications. This community, made up of bright minds and passionate Immersive Internet advocates, will have an opportunity to positively influence the evolutionary path of an emerging technology market, for the betterment of all.

The Big Idea (XXL)

We are undertaking this effort as a grand experiment in collaborative innovation and idea sharing. Innovation can come from anyone, anywhere, and the more people contribute the more powerful the innovation machine becomes. Large organizations have figured this out and launched internal innovation communities that extend the responsibility for innovation beyond a select few employees to the entire workforce. However, these communities permit only a single organization to benefit from the innovation process. In contrast, the ThinkBalm Innovation Community allows participants who work for many different organizations ― not just one ― to enrich and benefit from the innovation process.

How The ThinkBalm Innovation Community Works

Through continuous feedback and discussion, ThinkBalm Innovation Community members collaboratively refine raw ideas into clear, vetted innovations from which all members of the community can benefit.

  • Community members pose solutions to problems as entries in the Spigit system.
  • Other members can vote on or comment on ideas and, once ideas reach a critical mass of member interest, use the built-in stock market-like functionality to “invest” in ideas they find appealing.
  • Members earn investment capital through activities like posting and commenting on ideas, winning contests, buying “stock” early in ideas that become popular, and investing wisely in prediction markets.
  • In this community, reputation is the most valuable commodity, although participants can also exchange points they accumulate through participation in the community for items listed in the community store.

The ThinkBalm Innovation Community presents a unique opportunity for IT managers, information and knowledge management professionals, software developers, and technology marketers to help shape the future of the Immersive Internet. Members get a focused venue for sharing knowledge and getting feedback on their ideas, access to the experiences and ideas of thinkers and doers outside their organizations, and a means of building and enhancing their reputations as Immersive Internet professionals. Membership is by invitation or referral only. There is no cost to members to participate. ThinkBalm also offers technology marketers an opportunity to sponsor Idea Hunts in the community for solutions to marketing challenges, insights into customer requirements, and ideas for product names. Contact us at for information on becoming a member or for Idea Hunt pricing information.


Erica Driver

Erica Driver was a co-founder and principal at ThinkBalm. She is a leading industry analyst and consultant with 15 years of experience in the software industry. She is quoted in mainstream and industry trade press including the Boston Globe, The Wall Street Journal, The New York Times, CIO, and Computerworld. Prior to co-founding ThinkBalm, Erica was a principal analyst at Forrester Research, where she launched the company’s Web3D coverage as part of her enterprise collaboration research. She was also the co-conspirator behind Forrester’s Information Workplace concepts and research. Prior to her tenure at Forrester, she was a Director at Giga Information Group (now part of Forrester) and an analyst at Hurwitz & Associates. She began her career in IT as a system administrator and Lotus Notes developer. Erica is a graduate of Harvard University.