August 26, 2009

ThinkBalm announces kickoff of new research study: tech selection guide

Coming this fall, ThinkBalm will conduct research on how Immersive Internet advocates and implementers involved in the technology selection process successfully picked the right solutions for their organizations.  The result will be a tool to assist organizations in the evaluation process. We are currently seeking sponsorships for this research. Several potential sponsors have already expressed interest. They worry that the complexity of the buyer decision-making process is a roadblock to adoption of immersive technologies in the workplace and they believe ThinkBalm is the right analyst firm to produce this report. Would you like to join our sponsor list?

About the project

  • Timeframe. We are currently working with our business agent Valley View Ventures to secure sponsorships for this research study. We plan to kick off the research in early October and publish the report in late November.
  • Objective. The primary question we will set out to answer for business decision makers is, “How do I choose the right enterprise immersive technology for my organization’s needs?” We will research and analyze good practices in making the right enterprise immersive technology selection.
  • Scope. This report will not compare particular software or service offerings against each other or recommend one vendor over another. Rather, it will be a use case-based guide designed to help business decision makers ask and begin to answer the right set of questions for their particular situation. We’ll focus on use cases like learning and training, meetings and conferences, business activity rehearsal, collaborative design and prototyping, collaborative 3D data visualization, remote system and facility management, and human resources management.
  • Report. The final report, which will be targeted at business decision makers, will be approximately 25 pages long including graphics. For an indication of style and format see the ThinkBalm Immersive Internet Business Value Study, Q2 2009. The report will be freely available.
  • Methodology. The early-stage nature of the market and the broad applicability of the technology favor an experience-based analysis. We will develop this decision-making framework based on:
    • Analysts’ knowledge gained through client engagements and interactions with members of the ThinkBalm Innovation Community, which currently number more than 330
    • A minimum of 15 focused interviews with Immersive Internet advocates and implementers who were involved in the technology selection process in their organizations
    • Briefings with enterprise immersive technology vendors
    • ThinkBalm analysts’ first-hand experiences using a wide variety of immersive technologies on a daily basis.

We have assembled a high-value set of deliverables for our project sponsors. Please contact ThinkBalm’s business agent Valley View Ventures to learn more about these deliverables and to discuss sponsorship opportunities. Of course, please contact Erica or Sam directly to get answers to questions about the research, methodology, and scope. We’re at

Erica Driver

Erica Driver was a co-founder and principal at ThinkBalm. She is a leading industry analyst and consultant with 15 years of experience in the software industry. She is quoted in mainstream and industry trade press including the Boston Globe, The Wall Street Journal, The New York Times, CIO, and Computerworld. Prior to co-founding ThinkBalm, Erica was a principal analyst at Forrester Research, where she launched the company’s Web3D coverage as part of her enterprise collaboration research. She was also the co-conspirator behind Forrester’s Information Workplace concepts and research. Prior to her tenure at Forrester, she was a Director at Giga Information Group (now part of Forrester) and an analyst at Hurwitz & Associates. She began her career in IT as a system administrator and Lotus Notes developer. Erica is a graduate of Harvard University.