Question by windleox: What is an advertisement plan (and its contents)?
I am asked to become an advertisement plan expert for my marketing class. That is I have to know what an advertisement plan is and what contents are in the plan.
I wouldn’t mind looking for reference in my school library, but I have no idea what keywords I should look for.
Any helps would be appreciated. Thank you.
Answer by ALASKA F
First you have to identify your market clientele Men/women/animals????
Then their demographics where they are what they do.
Target the group .Age, sex, preference, single married,……….
How do you reach them?
Sunbathers tow a banner on the beach……
Pilots at airport or flying magi zens……
scuba divers dive shops or magi zines…..
you get the picture
about 15% of your gross income should go back in to advertisement.
Be very careful where you spend you advertising dollar,
Possibly have a article written about your service in the trade publication for trade of the product, this only cost a small amount compared to the return,
Do some thing out-landesh to get attention, climb a tall building with your web site written on your back. hide out behind new paper reporters with your web site in the background.
Think if you were the one who wanted the product, where would you go to find it.
good luck there are a lot of people out there.
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