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January 6, 2010

in ThinkBalm Reports by Erica Driver

Immersive software for meetings will expand the information worker toolkit

Immersive software can deliver a similar level of engagement as a physical meeting or high-end telepresence session, without the requirement to travel. Enterprise immersive software vendors have suffered something of a catch-22 as they built products that show off the potential of immersive technology. They added tightly integrated communication and collaboration features, even though these […]

December 23, 2009

in Blog Articles by Erica Driver

Forterra Systems layoffs have implications for the enterprise immersive software market

Today I spoke with Robert Gehorsam, president of Forterra Systems, about changes taking place at the company. In light of what Gehorsam termed challenging economic times, the company has laid off nearly 50% of its workforce (not quite the 60% I had posted in my December 18th tweet) since November 20th, when Forterra briefed ThinkBalm […]

December 17, 2009

in Blog Articles by Erica Driver

ThinkBalm storytelling series issue #1: “Role-play redux: ‘Convince the curmudgeon’”

On December 4, 2008, fifteen members of the ThinkBalm Innovation Community gathered in an immersive environment for 90 minutes to try to convince our curmudgeonly “boss,” a role played by community member Christopher Simpson of George Brown College, that our fictitious organization should be making Immersive Internet investments. The group met in the community’s region […]

November 23, 2009

in Blog Articles by Sam Driver

New video: The “global” un-lecture event

Today ThinkBalm published a new ThinkBalm Innovation Community work product: a seven-minute video titled, “The ‘global’ un-lecture: a ThinkBalm Innovation Community event.” This video is a record of an un-lecture event held on November 6th, 2009 in the virtual world of Second Life. The un-lecture event format consists of four ten-minute presentations, demos, or tours about […]

November 5, 2009

in Blog Articles by Erica Driver

When is Second Life Enterprise beta right for you?

[Edited Monday, November 9th, 2009 for content — correction and clarification of pricing model and definition of Web-based solutions] On November 4th, Linden Lab announced that its behind-the-firewall immersive platform, Second Life Enterprise, is now in open beta. Think of SL Enterprise (formerly code-named “Nebraska”) as a micro-Second Life — except it runs on a […]

November 2, 2009

in Blog Articles by Erica Driver

Club One explores immersive tech for delivering training

I first met Celeste DeVaneaux, senior IT manager with Club One, Inc., in September at the 3DTLC conference in San Jose. Over drinks at a Linden Lab cocktail party, she told me about Club One’s experiments with immersive technology. Club One’s story piqued my interest because their innovations in the realm of fitness-related habit-changing are […]

October 22, 2009

in Blog Articles by Erica Driver

ThinkBalm seeks interviews about the technology selection process

Are you a business or technology decision maker who helped your organization choose an immersive platform or application during the past year? (A partial list of immersive platforms and applications is here.) If so, we would like to interview you for an upcoming research report. These interviews will contribute to our analysis for the upcoming […]

October 9, 2009

in Blog Articles by Erica Driver

Innovators ask good questions – BIF-5 Summit day two roundup

Yesterday was the second and final day of the Business Innovation Factory Summit (BIF-5). BIF-5 was an extraordinary meeting filled with lessons, insights, and inspiration. (For my take on day one, see the Oct. 7, 2009 blog post, “Lessons learned from innovators at the first day of BIF-5 Summit.”) I’ve been afflicted with the same […]

September 23, 2009

in ThinkBalm Reports by Erica Driver

New ThinkBalm analyst report: Crossing the Chasm, One Implementation at a Time

Today ThinkBalm published a new research report: “Crossing the Chasm, One Implementation at a Time.” We timed the research and release of this report to coincide with our opening keynote presentation at the 3DTLC conference in San Jose. To view or download a PDF of this report, click this link or the image of the […]

September 9, 2009

in Blog Articles by Sam Driver

To cross the chasm, we must close the language gap

One of the themes of the 3DTLC conference last week was language. This was a recurring topic from the April, 2009 3DTLC conference, but the focus has shifted. Half a year ago the discussion was about whether we should use the term “virtual worlds” or something else. Last week, it became clear from the presentations […]

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