April 14, 2016

Increasing GDP Through Gender Parity

When it comes to arguments in support of workplace gender equality, proponents typically describe the issues in terms of fundamental fairness. However, there is another approach currently afoot that is centered more around economic common sense. The McKinsey Global Institute has released a report suggesting that the GDP of the United States could grow by […]

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April 26, 2013

Trade Show Displays

Many people know what trade show displays are when they see them, but they could not tell you much about them. There are a rather large variety of make and models for trade show displays. It all just depends on the type of display that you are looking for or the area that you will […]

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December 9, 2012

Stop Obsessing Over SEO

what does marketing mean to you

There’s a big problem with the way some individuals are obsessed with SEO. They are addicted to checking stats, like 10 times a day. They slave for hours over keyword minutia, wanting more clicks and search engine hits. All they can think about is their next “fix.” How many backlinks do I have? What PageRank […]

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December 9, 2012

How to Make Money with Videos

How to hit the YouTube home page and earn money from your viral videos. I was watching a network news journalist interview a teenage girl and her family. Her silly music video generated over 250,000 dollars in the first couple of months alone. Now her family is quarter million dollars richer! Not bad for an […]

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December 9, 2012

The Biggest Marketing Mistake

Are you permission marketing? In other words, are you sending email to people who’ve asked to receive it? There are still a few of you – you know who you are – that don’t get signups from people visiting your site. At the very least, I hope the following numbers inspire you. The average reader […]

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September 15, 2012

How Super Affiliates Think

Sell with Relationships A customer of mine used to be a sales person for a medical equipment company. She sold everything from rubber gloves to high end items like wheelchairs. I convinced her to stop working for someone else. That she’d be happier being her own boss, and selling the same gear as an affiliate […]

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June 25, 2010

Change is under way at ThinkBalm

At ThinkBalm we’ve had a couple of great years as industry analysts dedicated to covering work-related use of immersive technologies—an early-stage, emerging technology market. We have worked with some terrific people at great client organizations like Altadyn, BP, Chevron, Forterra Systems (now part of SAIC), Linden Lab, Moondus, ProtonMedia, Teleplace, and Tandem Learning. We’ve published […]

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