What does marketing mean to you?
Does it mean joy?
Does it mean success?
Does it mean income?
Notice these questions discuss how you benefit when you sell.
However, in order to sell effectively, you need to approach marketing from the standpoint of how the consumer will benefit.
This guide helps you pivot in order to make that shift in your approach.
Do online and offline marketing mean different things?
What does marketing mean to you now that the world has mostly moved online?
The answer to “What does marketing mean to you” might be different than it was 10 or even 5 years ago.
The pandemic changed the way marketers sell.
First, marketers now sell online. Even if they still have brick-and-mortar businesses, many now have business websites.
The location where you market isn’t the only change from a decade ago.
In fact, the approach of the marketer which many will call “a bedside manner” matters greatly.
Before the pandemic, marketers could come on strong about what a great product they have.
After the pandemic, marketers must show sensitivity to the plight of people concerned about finances and illness.
In 2022, marketing must be warm and memorable, creative, and funny. Then, come purchase time, consumers will remember your brand instead of being turned off by you coming on too strong.
Sound like you care about what is best for the consumer. Tell them how your product will help them.
Before you can market effectively, you need to examine, “What does marketing mean to you?” Knowing the answer gives you a focus, a marketing direction. When you know the answer, you won’t have to feel like you are throwing spaghetti at the wall and hoping something sticks.
This article is a guide to discovering the answer.
By reading this post, you will be able to hone in on the answer to, “What does marketing mean to you” in order to focus your efforts. In addition, you learn marketing three online marketing strategies and one offline marketing strategy.
Let’s get started by examining the answer to, “What does marketing mean to you?”
What Does Marketing Mean to You?
Although this article answers, “What does marketing mean to you,” I’ll tell you what “digital marketing” means to me. Let’s start here.
Digital marketing means I will be promoting my content at different places around the internet.
Social Media Marketing
There are many advantages of Facebook. For instance, I can promote my content on my Facebook Business Page or on my wall. Here are more advantages of Facebook: https://www.mostlyblogging.com/advantages-and-disadvantages-of-facebook/
However, I need to make sure I don’t inadvertently write something inappropriate and end up in Facebook Jail and get my account banned. Here is more information about Facebook Jail:
The introduction to this post mentioned the need for creativity.
When you answer, “What does marketing mean to you?” Include “creative and memorable” in your response. That will keep you focused on actionable strategies to make sales.
How can you make marketing creative and memorable?
Here is how I do it: On Instagram, I make custom Instagram stickers.
Since they are “custom,” they are unique to my brand.
Here you will find the instructions to make custom stickers for Instagram. The best part: They are free strategies.
There are many additional advantages of using Instagram such as the advantages you find here: https://www.mostlyblogging.com/advantages-and-disadvantages-of-instagram/
However, the same thing can happen on Instagram, but it’s not called “Instagram Jail.” Being banned on Instagram is called an Instagram Shadowban. Here are ways to avoid receiving an Instagram Shadowban: https://www.mostlyblogging.com/instagram-banned-hashtags/
MeWe is considered a Facebook clone and is also called the “anti-Facebook.” Since MeWe is so much like Facebook, I could certainly promote my content there. Here is more information about MeWe in these MeWe reviews: https://www.mostlyblogging.com/mewe-review-facebook-alternative/
There are many advantages of using TikTok for marketing.
Could I promote my web content on TikTok? Why not? TikTok allows me a live link in my bio. I could use a LinkTree link and have a long list of links. If you are unfamiliar with TikTok, here is information about TikTok music: https://www.mostlyblogging.com/tiktok-mp3-download/
I could put my blog post’s graphic on Pinterest in the form of a pin. Pinterest also now has idea pins which I look forward to exploring. Here is information about Pinterest’s video and pins: https://www.mostlyblogging.com/pinterest-downloader/
Are there more free social networking sites like the sites in this list: https://www.mostlyblogging.com/free-social-networking-sites/
Yes! There are advantages of using YouTube like these: https://www.mostlyblogging.com/advantages-and-disadvantages-of-youtube/
For instance, you can promote on YouTube. YouTube allows many live links in its video descriptions. Here is information about YouTube Shorts if you are not familiar with these short videos: https://www.mostlyblogging.com/youtube-shorts-download/
There are many advantages of promoting on Twitter like these:https://www.mostlyblogging.com/advantages-and-disadvantages-of-twitter/ Twitter is known for professionals sharing their web content and networking. Use hashtags so people can find your content and ask for retweets. These methods will allow you to retweet your most popular tweets. Here is how to find them: https://www.mostlyblogging.com/my-most-liked-tweets/
Be sure to include an influencer in your web content and then tag them on Twitter when you promote so they are aware and share your content. Here are instructions for tagging on Twitter: https://www.mostlyblogging.com/tagging-on-social-media/
Reddit and Quora:
You can try to promote your web content on the social media sites Reddit and Quora, but be careful. Both sites are likely to call you a “spammer” if you try, so be discreet and promote rarely. Here is more information about promoting on Reddit and more similarities of the two sites: https://www.mostlyblogging.com/reddit-vs-quora/
Let’s examine more answers to “What does marketing mean to you in 2022?”
Be sure to send your web content to your email list. Since they signed up, they want to get notified when you publish new content. First, however, you will need an email vendor who will charge you for this service. Here are email service providers you can choose from: https://www.mostlyblogging.com/email-list-providers/
By content marketing, I mean your website. Naturally, you should have a blog. Do you offer services? Subtly promote in your web content and in your blog’s sidebar. Make sure to do keyword research and optimize so people can find your web content on the internet. Here are keyword tools you can use to research to find your keyword: https://www.mostlyblogging.com/best-keyword-difficulty-softw
Among the choices are Moz and Ubersuggest. Moz is free when you download the MozBar, the Chrome extension. Here you will find a MozBar review so you can learn more: https://www.mostlyblogging.com/mozbar/
Ubersuggest is Neil Patel’s tool. He is a famous blogger. Here is more information about Ubersuggest: https://www.mostlyblogging.com/ubersuggest/
What does marketing mean to you? To me, marketing is all these things and more. For instance, once you find your keyword, you need to optimize your web content with it so people find it on the internet.
What Does Marketing Mean to You When It’s Offline?
Many marketers are besieged by irritable customers looking to make a purchase and leave the store.
However, at busy times such as the holidays, there are not enough employees to move the customers through the line quickly.
This results in a loss of business as rushed consumers opt to leave rather than wait it out.
The solution: Line busting.
Have you heard of line busting?
That is when a store breaks the check-out line in two. The resulting two shorter lines get customers out quicker. This results in happy customers who make a sale and are likely to return.
Wrapping Up: What Does Marketing Mean to You?
By reading this post, you discovered marketing strategies for both online and offline.
Don’t let these answers to the question “What does marketing mean to you?” confuse you.
The more you follow marketing strategies, the easier it gets and the easier memorizing all this becomes.
Now you know what marketing means to me. What does marketing mean to you?
Readers, please share so other marketers can explore the answer to the question, “What does marketing mean to you?” in order to be able to focus their marketing campaigns.
Portions of this article first appeared here: https://www.selfgrowth.com/articles/what-does-marketing-mean-to-you.