Category Archives for Advertising

Top Google AdSense Alternatives: Review

This is going to be my first post in a series of posts about different Google AdSense alternatives.  I don’t have any set schedule for writing about each one…basically, once I’ve had a chance to try it out and gather an initial opinion, I’ll write about it! is one of the first places I applied after losing my AdSense account, and so far, it’s been an interesting experience.  It’s going to be very difficult to fully replace AdSense, however I already believe will be one of my top alternatives.  Here’s my in-depth review. Continue reading

How to Get More YouTube Views

Okay, so the question, how to get more views on YouTube in 2020 is bothering you. You want YouTube traffic, and fast! The steps are easy. They are not complicated but they call for hard work and patience. So, maybe fast is not the right word. However, we have seen some ‘overnight success’ with a few YouTube channels we’ve worked on. This is not easy to duplicate, though. You can expect to get traffic with time if you keep doing the right thing nonetheless. Continue reading

The Value of Paid Advertising

It was the peak time when we noticed the increase in number of project proposals our company was receiving.  We analysed all our tasks performed that lead us to such success. 60% of our project proposals were from various Paid Media solutions. By then we started using Google Adwords, Facebook Ads and local directories. Campaign analysis has proved us that it is worth investing for the Paid Media. Paid media is one such medium, that may help us reach to larger volume of audience. I noted my observation this time. Unlike the organic campaign, it eased us to analyse every  prospect’s behaviour, every campaign activity. The best part is that we were able to execute multiple split tests.

So, here is the glimpse of how Paid Marketing actually benefit our team!

Be it Pay per click for Ad Words or the Facebook ads, declination in Facebook, the new Instagram algorithm, real-time nature of Twitter have engaged brands to invest in the paid media, to amplify content to right audience, who actually are seeking right information at right time.

When it comes to the organic-unpaid marketing, it retains its value and result only when it reaches to the audience in its reach. Just reaching the minimal of 2 to 3% of the followers, has showed the minimal impact. It doesn’t create the brand’s effectiveness.

By utilising high scale of targeting accuracy and analytical calibre, every social  media platform has built features that deliver against their business objectives. Paid marketing activities add the supporting value to the authorised media content to drive campaign results for enhanced reach.

Benefits of Paid Media Activity:

  • Optimised: The advertiser can set the target audience within specific segments, complete adjustments over the ad format, messaging strategy and also set frequency capping for his messages being delivered.
  • Scale: Paid marketing enables marketers to reach higher number of users who will re-visit site or serve the purpose of campaign.
  • High-level targeting: Retaining the engaged customers when luring the new fans for the business. Maintain the business consistency, High targeting capabilities to attain accurate audience to re-utilise their customer data to create lookalike audiences. For the product based-companies, third party data companies enable advertisers  target users in segment of  offline- buyers.
  • Bidding:Customised bid types to augment towards the variety of campaign objectives.
  • Optimisation: The optimisation of the paid media helps to gain a specific goal along with the reach , either to the social engagement or conversion.
  • Tracking: The pixel tracking capabilities is unique for every type of marketing, be it unpaid or paid marketing. The best thing about tracking is that, two or more tracking pixels can be embedded to single paid marketing campaign.
  • Analytics : After every marketing campaign, analytics not only help our paid marketing campaign tracking, but also deliver the efficiency to choose the best performing Paid Marketing to set up our strategy.

So though it is important to implement and nurture the site with organic search, it is equally important  to opt in for the Paid Media Marketing options. Paid marketing options like Google Adwords, PPC are the ones to be utilised with the focus factor to gain more visibility online. Adhering to avoid the black-hat Paid marketing techniques is an added advantage.


Yes, until you invest in your business in a smart way, you will not be convinced with my words!
So, how do you invest in a cost effective manner? Here are the few highlighting points that can step in now and see the change!

  • Always make  note of every detail you append within the campaigns.
  • Nourish the lists you build.
  • Automate to build, align and engage your email lists.
  • Automate your audience engagement workflow.
  • Adapt using the Google Adwords to its fullest, i.e integrating the offline email lists and workflows with online lists built.

Hope you enjoyed understanding my experience overview with Paid Marketing!  Learn more about Paid Marketing and its elements here.

Trade Show Displays

Many people know what trade show displays are when they see them, but they could not tell you much about them. There are a rather large variety of make and models for trade show displays. It all just depends on the type of display that you are looking for or the area that you will be advertising. There are several things to consider when purchasing trade show displays such as size, weight, cost, and mobility. Below is a list of some of the most popular forms of trade show displays.


The banner up is probably one of the most common trade show displays. It is unit with an average size of 3’ x 7’ that displays generally a vinyl banner. The nice thing about the banner-up display is that the poles easily pull out of the back of the display and the banner conveniently rolls up into the unit. The poles and unit can fit easily into a carrying bag that makes the transportation of the unit rather simple.

Adding A Photo Activation

If you’ve got the budget, you’ve always got the chance to hire a third party to build you a custom photo booth activation. Doing things this way can help take some of the work off your hands and give your trade show visitors something they’ll remember. If you haven’t got the time or ability to do something yourself, hiring an expert to handle everything is a great choice.

8’ POP-Up Display

trade show displaysThe 8’ pop-up display is more common for people that will not be supplied cubicles or specialized areas for their company. The display often can come with lights, and the carrying unit can convert into a podium. This is an excellent unit for someone that may have a large variety of information that they need to cover, will need to change information often, or would like to have a transportable back-drop for when they give their presentations.

Xpand Pop-up Displays

This are extremely cost effective displays that are extremely easy to setup. They come in a variety of sizes, but the setup consists of basically unfolding the display and giving it a little shake. The units a rather in expensive because they are made out board versus vinyl, so this is a great display option for a company that may need a large quantity of displays.

Trade show displays are a great way to extend the visibility of your company so that individuals attending a trade show can easily find your company. It is also a great way to be able to provide a decent amount of information that people can see as they are approaching. There are quite a large variety of displays, so it should be easy to find a display that fits your trade show needs rather easily. Just keep in mind that you have a limited amount of space available to you so do not order a display that will not fit in your area.