Category Archives for Advertising

Top Google AdSense Alternatives: Media.net Review

media.net logo

This is going to be my first post in a series of posts about different Google AdSense alternatives.  I don’t have any set schedule for writing about each one…basically, once I’ve had a chance to try it out and gather an initial opinion, I’ll write about it!

Media.net is one of the first places I applied after losing my AdSense account, and so far, it’s been an interesting experience.  It’s going to be very difficult to fully replace AdSense, however I already believe Media.net will be one of my top alternatives.  Here’s my in-depth review.

What Is Media.net?

Like AdSense, Media.net is a contextual advertising company – what this means is that the ads displayed on your website are influenced by the actual content on the page, so that visitors will see relevant advertisements.

Also, like AdSense, Media.net pays you for each click, and the amount is based on the bidding of the advertisers (so as you would expect, more competitive niches will yield higher earnings per click).

Different Types of Ads

Just as AdSense has its regular ad units and its link units, Media.net offers a few different types of ad styles.  Note:  Media.net only allows you one of each ad type per page.

  • Content Ads – These are your standard contextual block ads, and you can choose from a variety of sizes.  They don’t have as many size choices as AdSense, but all of the more popular sizes are there.  This is the type of ad that I have implemented on all of my niche sites that currently utilize Media.net, and from what I’ve heard, this type pays better than the others.
  • Search Targeting Ads – These ads actually look the same as the content ads, with one big exception: they are shown to search engine traffic only, and the content of the ad is tied directly to the visitor’s search query.  As you can see, this allows very relevant ads to be displayed to organic traffic, although I’ve heard these ads don’t pay as well as the content ads.  I don’t have enough data personally yet to confirm or deny this.

media-net-search-targeting-ads

Web Bar – This is an ad unit similar to AdSense’s horizontal link units, except that it’s placed at the bottom of the screen and is “sticky” to remain above the fold as the user scrolls down the page.  I’ve never been a fan of these types of ads since I think they look too spammy, so I have yet to try this one.

  • Mobile Ads  – These ads are simply optimized for mobile viewing.  To be honest, I have yet to jump on the “mobile” bandwagon (no pun intended) when it comes to internet marketing.  I know it’s where the future is trending, but for right now, it’s not a focus of mine.

What I Like About Media.net

In some ways, I actually like Media.net more than AdSense, although that doesn’t mean I wouldn’t gladly give up my Media.net account if it meant getting back AdSense.   Here’s what I like, specifically:

1) Decent earnings per click

This is obviously going to vary by niche, but in my past month of testing Media.net on a small handful of sites, Media.net’s CPC seems to be very similar to AdSense’s.  This is probably the biggest reason why Media.net stands out among many other contextual advertising alternatives.  Obviously, there are many I haven’t tried yet, but this is my early impression.

2) Ads appear to be very “clickable”  

Media.net’s algorithm for determining relevant ads with your content seems to be very strong, and the design of the ads are such that they look like part of your site’s navigation.

I think the average internet user is so used to seeing AdSense-style ads that many have become blind to them.  Media.net’s ad style, while nothing spectacular, is somewhat refreshing after seeing a million different AdSense ads.  Here’s an example from the sidebar of one of my sites in the pet niche (I’ve blocked out any identifying information from the site).

As you can see, the ads aren’t “in your face” advertisements.  There is a small snippet of text (which isn’t visible in this screen shot) at the bottom which indicates that this is an ad block, however it’s not very intrusive.

3) Friendly support

This is absolutely unheard of with Google, so I found this to be a huge positive with Media.net.  When you create an account, you’re assigned an account manager.

I had one instance where one of my niche sites was denied for Media.net ads (more on this below).  I contacted the account manager to find out why, and what I can do to get the site approved, and he replied fairly quickly with some helpful information.  He told me once I make the necessary changes, I can re-submit the site for approval.

Do you think anyone at Google would ever take the time to help with something like this? I highly doubt it.

What I Don’t Like About Media.net

This is a very honest and unbiased review, so I’m of course going to be very open about what I don’t like about Media.net.

1) Each individual site requires manual approval. 

Unlike Google AdSense (which you can place on any website once your account is initially approved), you must add each site individually to Media.net and it must be approved.  This usually doesn’t take long (within 24 hours), but it’s an extra step, and it means that you have to essentially fully build a site without knowing if you’ll be able to put Media.net ads on it.

2) Media.net is somewhat strict about the sites they approve.

I’m actually fine with this because it  improves the integrity of Media.net for its advertisers (which means, over time, advertisers will pay more on Media.net than they might on other ad platforms).  However, I have had several sites declined already.

Certain thinner micro-niche sites that might have been fine for AdSense may not work for Media.net.  Specifically, sites that have only 3-5 pages of content, like many of mine do.  I do, however, believe that this is subjective on Media.net’s side of things.  I had one site with 5 pages of content declined, but a site with 3 pages of content accepted.

It may have to do with the individual person who is manually approving the site, or maybe they like certain niches more than others.   It may also depend on word count (and not just # of pages) – I’m not sure.

Either way, this is a significant hurdle. For my sites that are currently too thin for Media.net (which unfortunately may be the vast majority of my micro-niche sites), it may be awhile before I take the time to beef up the content on all sites.

3) Media.net may not work for every niche.  

When you submit one of your sites for approval, you have to select a category for the site.  I think this step is in place so that your site can be matched up with the pool of advertisers for that particular category.  Although they have a lot of categories, I’ve had a couple instances where a site didn’t really fit perfectly in any of the available categories.

That’s All!

Hopefully if you’re in the same boat as me (i.e. no AdSense account), this review will help you determine if Media.net is a good option.  In most cases, I think it’s a great alternative.  I’m very far from replacing my AdSense income, but this is more due to the fact that right now I only have Media.net on 6 of my 80 sites.

How to Get More YouTube Views

get more views

Okay, so the question, how to get more views on YouTube in 2020 is bothering you. You want YouTube traffic, and fast! The steps are easy. They are not complicated but they call for hard work and patience. So, maybe fast is not the right word. However, we have seen some ‘overnight success’ with a few YouTube channels we’ve worked on. This is not easy to duplicate, though. You can expect to get traffic with time if you keep doing the right thing nonetheless.

1. Write Catchy titles

People want to be shocked, people want to be provoked. You have to either create something that they agree with strongly or disagree with really strongly. Make your titles charged and hard to resist. There are words that always get attention no matter what. Although this has been known for ages, it still works and we never get used to it. It’s like we are robots programmed to respond to these words.

2. How to get more views on YouTube using clickbait Thumbnails

Yes! This is annoying but somehow, we click on these even though we know the thumbnails are click bait. It is one of the easiest ways to get more views on your videos. Have you seen those animal YouTube videos where they show things like an eagle lifting a lion? Of course, you know an eagle cannot lift a grown lion. You know it’s clickbait but you still give these videos millions of views. You can’t help it. People are usually willing to forgive you so long the video is good even if they came to it via clickbait.

3. Optime Your thumbnail for SEO

Most people do not know that you can optimise your thumbnails for SEO. Go to google and search for top “10 most brutal dogs.” Now click on Google images and hover over the pics. You will find that a good number of them show “Youtube’

Those are Youtube thumbnails that were SEO optimised. How? Just give your thumbnail file the same name you would like to rank for. If you’re making a video about the best pizza places in Texas, name your thumbnail as ‘The best pizza places in Texas.”

4. How to get more views on YouTube with Keyword optimized titles

Forget fancy titles. No one cares about your clever English skills unless they already know you and have subscribed, waiting for your videos. Hint: This is extremely hard to achieve. So what do you do instead? Write what people are searching for. Go to Google, type in your video idea. For example, if you are trying to make a video on Apple cider vinegar, go to Google, type in ‘Apple Cider Vinegar,” Then check the suggested searches at the bottom. You can also use Ubersuggest for this, as well as Google’s Keyword Planner. The rule is to name your video the same thing people are searching for

5. How to get more views on YouTube: Optimise your tags

Youtube is the second largest search engine after Google. But, how does it figure out what video to pull up? Via tags, descriptions, titles, and thumbnail names. Make sure you include all necessary tags. How do you know what tags to include?

Refer to No, 4 above. Go to Google, search for Apple cider vinegar, then check what search suggestions pop up and break these up for your tags. For example, our suggested searches for apple cider vinegar are:

 

Our tags, in this case, would be ‘Apple Cider Vinegar uses’ ‘Apple cider cures” ‘apple cider side effects’ ‘Make apple cider vinegar’ “Apple cider detox” etc. Just use words related to your topic.

6. Ride on the success of other channels

This might be a little like a cheat but…. we think it’s alright. If you are not comfortable, then do not do it. There is no known penalty for this and most pro video creators do it.

What you do is go to the best performing video on your topic, then click ‘view source’. This will bring up the source code for the page. Next, hit CTR+F then in the search box, type ‘keywords”. This will bring you the tags that video uses. You can then copy all of them or preferably a few of them.

You can also try to include the name of the best performing channel on your topic in your tags. What this does is bring up your video in the suggestion panel whenever people watch that popular channel.

7. How to get more views on YouTube with Frequent posting

Okay, they always say quality over quantity. Is that really true? Well, the truth is there is a balance somewhere. Creating one super quality video per month cannot be as good as creating 10 average videos so long they deliver the intended message. You can get away with satisfactory content that is mass produced.

When it comes down to it, there is too much involved in the success of videos and it is clear that a hundred average videos are better than 1 super quality one. If you have lots of videos, you have a greater chance of showing up in the search pages and the suggestion panel, provided you have done everything else right.

8. Try to get some initial views and likes

Getting more views to your youtube channel might need some promotion. YouTube favours videos that have some engagement. You can do this by paying for views on reputable platforms. Try contacting a social media star in your niche and ask them to promote your video. Or you could just go to Fiverr and buy a gig for views. Make sure you read some reviews to verify the authenticity of the views.

9. HD video and audio

Your final video edit has to be stunning. You need HD Video to get subscribers and fans on your YouTube Vlogs and there are no two ways about this. Unless your video is a tutorial for immortality, no one will stick around and watch it if it’s got like 3 pixels. People these days won’t watch a 480p video.They want 1080p, at least. Make sure both your audio and video are crystal clear. If you will be doing screen recordings, make sure you get yourself a good free screen recorder such as OBS Studio or iSpring Free Cam.

The Value of Paid Advertising

paid advertising

It was the peak time when we noticed the increase in number of project proposals our company was receiving.  We analysed all our tasks performed that lead us to such success. 60% of our project proposals were from various Paid Media solutions. By then we started using Google Adwords, Facebook Ads and local directories. Campaign analysis has proved us that it is worth investing for the Paid Media. Paid media is one such medium, that may help us reach to larger volume of audience. I noted my observation this time. Unlike the organic campaign, it eased us to analyse every  prospect’s behaviour, every campaign activity. The best part is that we were able to execute multiple split tests.

So, here is the glimpse of how Paid Marketing actually benefit our team!

Be it Pay per click for Ad Words or the Facebook ads, declination in Facebook, the new Instagram algorithm, real-time nature of Twitter have engaged brands to invest in the paid media, to amplify content to right audience, who actually are seeking right information at right time.

When it comes to the organic-unpaid marketing, it retains its value and result only when it reaches to the audience in its reach. Just reaching the minimal of 2 to 3% of the followers, has showed the minimal impact. It doesn’t create the brand’s effectiveness.

By utilising high scale of targeting accuracy and analytical calibre, every social  media platform has built features that deliver against their business objectives. Paid marketing activities add the supporting value to the authorised media content to drive campaign results for enhanced reach.

Benefits of Paid Media Activity:

  • Optimised: The advertiser can set the target audience within specific segments, complete adjustments over the ad format, messaging strategy and also set frequency capping for his messages being delivered.
  • Scale: Paid marketing enables marketers to reach higher number of users who will re-visit site or serve the purpose of campaign.
  • High-level targeting: Retaining the engaged customers when luring the new fans for the business. Maintain the business consistency, High targeting capabilities to attain accurate audience to re-utilise their customer data to create lookalike audiences. For the product based-companies, third party data companies enable advertisers  target users in segment of  offline- buyers.
  • Bidding:Customised bid types to augment towards the variety of campaign objectives.
  • Optimisation: The optimisation of the paid media helps to gain a specific goal along with the reach , either to the social engagement or conversion.
  • Tracking: The pixel tracking capabilities is unique for every type of marketing, be it unpaid or paid marketing. The best thing about tracking is that, two or more tracking pixels can be embedded to single paid marketing campaign.
  • Analytics : After every marketing campaign, analytics not only help our paid marketing campaign tracking, but also deliver the efficiency to choose the best performing Paid Marketing to set up our strategy.

So though it is important to implement and nurture the site with organic search, it is equally important  to opt in for the Paid Media Marketing options. Paid marketing options like Google Adwords, PPC are the ones to be utilised with the focus factor to gain more visibility online. Adhering to avoid the black-hat Paid marketing techniques is an added advantage.

PAID MARKETING IS COST EFFECTIVE!

Yes, until you invest in your business in a smart way, you will not be convinced with my words!
So, how do you invest in a cost effective manner? Here are the few highlighting points that can step in now and see the change!

  • Always make  note of every detail you append within the campaigns.
  • Nourish the lists you build.
  • Automate to build, align and engage your email lists.
  • Automate your audience engagement workflow.
  • Adapt using the Google Adwords to its fullest, i.e integrating the offline email lists and workflows with online lists built.

Hope you enjoyed understanding my experience overview with Paid Marketing!  Learn more about Paid Marketing and its elements here.