Category Archives for "ThinkBalm Reports"
December 9, 2012
- in ThinkBalm Reports by Peter Nyiri
The Biggest Marketing Mistake
Are you permission marketing? In other words, are you sending email to people who’ve asked to receive it? There are still a few of you – you know who you are – that don’t get signups from people visiting your site. At the very least, I hope the following numbers inspire you. The average reader […]
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September 15, 2012
- in ThinkBalm Reports by Peter Nyiri
How Super Affiliates Think
Sell with Relationships A customer of mine used to be a sales person for a medical equipment company. She sold everything from rubber gloves to high end items like wheelchairs. I convinced her to stop working for someone else. That she’d be happier being her own boss, and selling the same gear as an affiliate […]
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June 25, 2010
Change is under way at ThinkBalm
At ThinkBalm we’ve had a couple of great years as industry analysts dedicated to covering work-related use of immersive technologies—an early-stage, emerging technology market. We have worked with some terrific people at great client organizations like Altadyn, BP, Chevron, Forterra Systems (now part of SAIC), Linden Lab, Moondus, ProtonMedia, Teleplace, and Tandem Learning. We’ve published […]
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April 16, 2010
- in ThinkBalm Reports by Sam Driver
Immersive tech for meetings/conferences must be scalable and easy to use
In our January “trends” blog post, we predicted that 2010 would be a year of churn in the emerging enterprise immersive software market. It’s only a few months into the year and already a rapid-fire series of events has occurred, setting many industry participants on edge: Forterra Systems was acquired by SAIC (see our February […]
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February 8, 2010
SAIC/Forterra acquisition: what it means for the enterprise immersive software market
On February 1, 2010, Science Applications International Corp. (SAIC) announced that it had acquired the OLIVE product line from Forterra Systems. Terms of the deal were not disclosed. SAIC had been working with Forterra on and off for the past six years and SAIC had been working with OLIVE internally for the past year and […]
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January 19, 2010
ThinkBalm publishes immersive software decision-making guide
Today ThinkBalm published The Enterprise Immersive Software Decision-Making Guide, a powerful tool for business decision makers selecting immersive technology for use in the workplace. To view or download a PDF version of this 29-page report, click this link or the image below. Enterprise immersive software is a collection of collaboration, communication, and productivity tools unified […]
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January 13, 2010
Enterprise immersive software trends for 2010
Enterprise immersive software is a collection of collaboration, communication, and productivity tools unified via a 3D or pseudo-3D visual environment. In this computer-generated environment, one or more people can engage in work activities such as training, rehearsing business activities, delivering or attending presentations, collaborating on documents, brainstorming, visualizing data, building or testing prototypes, and attending […]
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January 6, 2010
Immersive software for meetings will expand the information worker toolkit
Immersive software can deliver a similar level of engagement as a physical meeting or high-end telepresence session, without the requirement to travel. Enterprise immersive software vendors have suffered something of a catch-22 as they built products that show off the potential of immersive technology. They added tightly integrated communication and collaboration features, even though these […]
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September 23, 2009
New ThinkBalm analyst report: Crossing the Chasm, One Implementation at a Time
Today ThinkBalm published a new research report: “Crossing the Chasm, One Implementation at a Time.” We timed the research and release of this report to coincide with our opening keynote presentation at the 3DTLC conference in San Jose. To view or download a PDF of this report, click this link or the image of the […]
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July 7, 2009
New video: 9-minute tour of ThinkBalm Data Garden
A new video is live: a 9-minute tour of the ThinkBalm Data Garden, which is an experiment in data visualization. The ThinkBalm Data Garden is open to the public on ThinkBalm Island in the virtual world of Second Life. A tour through the garden is an interactive next-generation “webinar” experience based upon the findings of the ThinkBalm Immersive Internet […]
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