Category Archives for "ThinkBalm Reports"
May 26, 2009
ThinkBalm publishes business value study
Today ThinkBalm published a ground-breaking new research report: “ThinkBalm Immersive Internet Business Value Study, Q2 2009.” The core question we set out to answer is, “What is the business value of using immersive technologies for work?” We surveyed 66 highly-qualified Immersive Internet practitioners and conducted 15 in-depth interviews. This research report contains our findings and analysis. To […]
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April 5, 2009
ThinkBalm publishes special issue of Storytelling Series for Virtual Journalism Summit
Historically, journalists would go to a location and take notes about the scene or event or would interview people with relevant information, perhaps writing with a pencil in a ringed notebook. They would then return to the office to write the story. Nowadays, journalists use computers to write and mobile devices to collect and evaluate […]
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February 24, 2009
ThinkBalm Storytelling Series Issue #3: How To Give New Users A Good First Experience
One of the most significant barriers to adoption of the Immersive Internet at work is a steep learning curve exacerbated by what is all too often a often a poor first-time experience. Many peoples’ early forays into virtual Click this image to read or download the report in PDF format. worlds and other immersive environments […]
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January 6, 2009
Here’s a way to communicate “I’m busy” in immersive environments
Early today I published an article about a recent lightbulb moment: you’ve got to stay logged into the immersive environment where your tribe hangs out to get those serendipitous interactions that usually only occur when people are physically together in the same place. (See the ThinkBalm article, Lightbulb moment: for serendipity, stay logged into the […]
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November 17, 2008
- in ThinkBalm Reports by Sam Driver
ThinkBalm releases its premier Immersive Internet report
Today ThinkBalm released its inaugural research report, titled “The Immersive Internet: Make Tactical Moves Today For Strategic Advantage Tomorrow.” This report is intended to help Immersive Internet advocates,implementers, and explorers decide if, when, and how to invest in Immersive Internet technology. Click this link or the image of the report cover to download the PDF. Methodology As […]
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October 29, 2008
Economic slowdown will spur enterprise Immersive Internet adoption
A question echoing around the Immersive Internet technology community is whether the current global financial situation will have a big impact on this emerging technology market. The short answer is yes. What might surprise some observers is that the impact is likely to be a net positive. Why? Immersive Internet technology is perfectly suited to […]
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October 23, 2008
The ThinkBalm Innovation Community brainstorms in 3D!
Last Friday the ThinkBalm Innovation Community held its second community brainstorming session. The objective for these sessions: to collaboratively find solutions to problems associated with enterprise adoption of the Immersive Internet. The benefit: address challenges individuals are dealing with while gaining hands-on experience with a variety of immersive environments. One of the ThinkBalm Innovation Community […]
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August 14, 2008
- in ThinkBalm Reports by Sam Driver
Accenture recruiting in Second Life cost-effectively targets the “Facebook audience”
Global management consulting, technology services and outsourcing company Accenture has 180,000 employees and offices in 49 countries and brings thousands of new employees on board every year. As you might imagine, recruitment in a professional services company this size is a mission-critical business process. Accenture is already quite successful with new college grads — BusinessWeek […]
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