Category Archives for "ThinkBalm Reports"

ThinkBalm publishes business value study

Today ThinkBalm published a ground-breaking new research report: “ThinkBalm Immersive Internet Business Value Study, Q2 2009.”  The core question we set out to answer is, “What is the business value of using immersive technologies for work?” We surveyed 66 highly-qualified Immersive Internet practitioners and conducted 15 in-depth interviews. This research report contains our findings and analysis. To […]

Continue reading
April 5, 2009

ThinkBalm publishes special issue of Storytelling Series for Virtual Journalism Summit

Historically, journalists would go to a location and take notes about the scene or event or would interview people with relevant information, perhaps writing with a pencil in a ringed notebook. They would then return to the office to write the story. Nowadays, journalists use computers to write and mobile devices to collect and evaluate […]

Continue reading
January 6, 2009

Here’s a way to communicate “I’m busy” in immersive environments

Early today I published an article about a recent lightbulb moment: you’ve got to stay logged into the immersive environment where your tribe hangs out to get those serendipitous interactions that usually only occur when people are physically together in the same place. (See the ThinkBalm article, Lightbulb moment: for serendipity, stay logged into the […]

Continue reading
November 17, 2008

ThinkBalm releases its premier Immersive Internet report

Today ThinkBalm released its inaugural research report, titled “The Immersive Internet: Make Tactical Moves Today For Strategic Advantage Tomorrow.” This report is intended to help Immersive Internet advocates,implementers, and explorers decide if, when, and how to invest in Immersive Internet technology. Click this link or the image of the report cover to download the PDF. Methodology As […]

Continue reading
October 23, 2008

The ThinkBalm Innovation Community brainstorms in 3D!

Last Friday the ThinkBalm Innovation Community held its second community brainstorming session. The objective for these sessions: to collaboratively find solutions to problems associated with enterprise adoption of the Immersive Internet. The benefit: address challenges individuals are dealing with while gaining hands-on experience with a variety of immersive environments. One of the ThinkBalm Innovation Community […]

Continue reading
August 14, 2008

Accenture recruiting in Second Life cost-effectively targets the “Facebook audience”

Global management consulting, technology services and outsourcing company Accenture has 180,000 employees and offices in 49 countries and brings thousands of new employees on board every year. As you might imagine, recruitment in a professional services company this size is a mission-critical business process. Accenture is already quite successful with new college grads — BusinessWeek […]

Continue reading