Category Archives for "ThinkBalm Reports"
April 24, 2013
- in ThinkBalm Reports by Peter Nyiri
What is an advertisement plan (and its contents)?
Question by windleox: What is an advertisement plan (and its contents)? I am asked to become an advertisement plan expert for my marketing class. That is I have to know what an advertisement plan is and what contents are in the plan. I wouldn’t mind looking for reference in my school library, but I have […]
Continue reading
December 9, 2012
- in ThinkBalm Reports by Peter Nyiri
How to Make Money with Videos
How to hit the YouTube home page and earn money from your viral videos. I was watching a network news journalist interview a teenage girl and her family. Her silly music video generated over 250,000 dollars in the first couple of months alone. Now her family is quarter million dollars richer! Not bad for an […]
Continue reading
December 9, 2012
- in ThinkBalm Reports by Peter Nyiri
The Biggest Marketing Mistake
Are you permission marketing? In other words, are you sending email to people who’ve asked to receive it? There are still a few of you – you know who you are – that don’t get signups from people visiting your site. At the very least, I hope the following numbers inspire you. The average reader […]
Continue reading
September 15, 2012
- in ThinkBalm Reports by Peter Nyiri
How Super Affiliates Think
Sell with Relationships A customer of mine used to be a sales person for a medical equipment company. She sold everything from rubber gloves to high end items like wheelchairs. I convinced her to stop working for someone else. That she’d be happier being her own boss, and selling the same gear as an affiliate […]
Continue reading
June 25, 2010
Change is under way at ThinkBalm
At ThinkBalm we’ve had a couple of great years as industry analysts dedicated to covering work-related use of immersive technologies—an early-stage, emerging technology market. We have worked with some terrific people at great client organizations like Altadyn, BP, Chevron, Forterra Systems (now part of SAIC), Linden Lab, Moondus, ProtonMedia, Teleplace, and Tandem Learning. We’ve published […]
Continue reading
April 16, 2010
- in ThinkBalm Reports by Sam Driver
Immersive tech for meetings/conferences must be scalable and easy to use
In our January “trends” blog post, we predicted that 2010 would be a year of churn in the emerging enterprise immersive software market. It’s only a few months into the year and already a rapid-fire series of events has occurred, setting many industry participants on edge: Forterra Systems was acquired by SAIC (see our February […]
Continue reading
February 8, 2010
SAIC/Forterra acquisition: what it means for the enterprise immersive software market
On February 1, 2010, Science Applications International Corp. (SAIC) announced that it had acquired the OLIVE product line from Forterra Systems. Terms of the deal were not disclosed. SAIC had been working with Forterra on and off for the past six years and SAIC had been working with OLIVE internally for the past year and […]
Continue reading
January 19, 2010
ThinkBalm publishes immersive software decision-making guide
Today ThinkBalm published The Enterprise Immersive Software Decision-Making Guide, a powerful tool for business decision makers selecting immersive technology for use in the workplace. To view or download a PDF version of this 29-page report, click this link or the image below. Enterprise immersive software is a collection of collaboration, communication, and productivity tools unified […]
Continue reading
January 13, 2010
Enterprise immersive software trends for 2010
Enterprise immersive software is a collection of collaboration, communication, and productivity tools unified via a 3D or pseudo-3D visual environment. In this computer-generated environment, one or more people can engage in work activities such as training, rehearsing business activities, delivering or attending presentations, collaborating on documents, brainstorming, visualizing data, building or testing prototypes, and attending […]
Continue reading
January 6, 2010
Immersive software for meetings will expand the information worker toolkit
Immersive software can deliver a similar level of engagement as a physical meeting or high-end telepresence session, without the requirement to travel. Enterprise immersive software vendors have suffered something of a catch-22 as they built products that show off the potential of immersive technology. They added tightly integrated communication and collaboration features, even though these […]
Continue reading