This Psychology of Sales PDF Will 10X Your Bottom Line
On this page you're going to unlock what many consider to be the key to converting any business idea into reality. I'm also going to share with you a powerful method that will cut your learning time in half and help drive you closer to your entrepreneurial goals.
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The Most Valuable Skill You Are Lacking
So what is this always in demand "profit skill"? The one skill almost all successful business owners will admit is in large part responsible for their success?
Copywriting is the most profitable skill I’ve ever learned. Every serious entrepreneur must understand it's principles if they want to reach their most audacious goals.
Blog posts, emails, sales pages, webinars...
These are all based on copywriting.
Copywriting 101
I have looked up several articles blog posts on the subject of copywriting. There is one thing common in all of them. They are just a teaser and don't give you the real blueprint. Here is an example from CopyBlogger:
The 1-2-3-4 Formula for Persuasive Copy
Here’s a handy little checklist for any copy you write that tries to get someone to do something …
The best part is, it’s so simple you won’t have to look it up, or write it down 500 times to make it second-nature.
Here’s the formula in a nutshell:
What I’ve got for you
What it’s going to do for you
Who am I?
What you need to do next
Then the text continues with a couple of 1-sentence examples.
The problem? After reading that stuff I didn't feel that I acquired a skill to write copy.
But the truth is, if you can’t persuade people to actually buy your stuff (or your client's stuff)... well... you’re screwed.
Then the text continues with a couple of 1-sentence examples.
The problem? After reading that stuff I didn't feel that I acquired a skill to write copy.
But the truth is, if you can’t persuade people to actually buy your stuff (or your client's stuff)... well... you’re screwed.
Here's an easy copywriting method you can use to dramatically increase the attention your writing receives...
Learn How to Quickly Craft Engaging Copy
by Harnessing the Structure of Trending Content in 5 Easy Steps
On Headlines
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
David Ogilvy
Advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising
Instead of attempting to write a catchy headline from scratch, let me show you how to deconstruct one and use it's structure to craft a new one.
I like to call this method "The Imitation Game", and you can use it to create anything from headlines, to sales pages, to marketing emails... that's the beauty of these types of methods. Since they're principles they can be utilized in multiple ways.
Here's how to use this method to
create highly engaging copy that captures attention...
STEP ONE
First step... Take out a piece of paper and at the top write a brief description of what you want your reader to learn/understand and what action you want them to take. Starting with the end in mind will always help you keep your focus on what's most important.
STEP TWO
Next we want to visit popular "trending content" websites like digg.com, reddit.com, medium.com, buzzfeed.com, cracked.com, news.google.com.
These sites invest a lot of money hiring writers who know how to "get the click", and we can use the structure of their headlines as a guide for our content.
STEP THREE
In this example the headline "The Man Who Perfected the Laugh Track" caught my attention, specifically the term 'perfected' perked my interest. It has a strong implication that this is the "final best way" to do something, and I should learn what that is!
STEP FOUR
Now that we have the structure, we can apply it to our subject matter. Let's say you're marketing an info-product for real-estate agents, specifically about the benefits of "short selling".
The ‘noun’ becomes our target audience, our ‘topic’ reflects our product we’ll be introducing to that audience.
STEP FIVE
Now we can expand upon the topic, spicing up the benefits within our headline. It’s important here to think about our reader, what’s in it for them (benefit) if they continue on reading our material?
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Copywriting vs Content Writing
The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand.
Copywriting involves content writing, but in an attractive form, so that it grabs the attention of the audience immediately. But, copywriting has a greater task to perform – which is selling the real worth of a brand, its products, and services.
What are the differences between content writing and copywriting?
Content Writing version of an article:
The end goal of this content writing is to simply explain the topic. There is no alternative motivation involved:
To trim a rose bush you should:
1.) Prune the stems to expose fresh wood.
2.) Measure out the desired shape of the bush.
3.) Use a tool to hedge the edges into the desired shape.
If you follow these steps, you will successfully trim your rose bush and still have blooming roses.
Copywriting version of rose bush article:
Copywriting is the act of modifying the information to where it makes someone want to BUY. So we can still give out great information, but tweak it in such a way that gets someone to buy. This version will still give information, but also entice the person to buy a specific product:
3 Easy Steps To Keep Your Rose Bushes Hedged & Blooming Crazy Amounts Of Roses
If you’re trying to trim a rose bush, you’re gonna need the right tools. Some scissors and a hedge trimmer will be your best friend.
In three easy steps you can trim your rose bush:
1.) Prune the stems to expose fresh wood. Using regular scissors is just fine.
2.) Measure out the desired shape of the bush.
3.) Use a tool like the Black & Decker Electric Hedge Trimmer, to hedge the edges into the desired shape.
When I used to trim hedges with scissors, it took hours of time in the sun. With the trimmer, the process went 10x faster.
I highly recommend the Black & Decker Electric Hedge Trimmer, it’s my personal favorite, and only costs 31 bucks. Investing in a hedge trimmer just once will keep your rose bushes looking great for a lifetime. I personally like our 17″ trimmer because it’s compact enough to keep in your garage, it’s fully electric so it’s very quiet, and it slices through bushes like butter. It actually makes hedging your bushes FUN!
See the difference in the copy? There was a very specific emphasis on buying the trimmers. Whether your company sells these trimmers or you placed an affiliate link for those trimmers, you stand to make some money with the Copywriting version of the article.
