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January 19, 2009

in Blog Articles by Erica Driver

Lenovo pilots Nortel web.alive for innovation in customer experience

Nortel web.alive is an enterprise immersive platform currently in beta (general availability release date not yet announced). Nortel is targeting three use cases in large enterprises: enterprise collaboration, eLearning, and what it calls “assisted community eCommerce.” The company recently announced that PC manufacturer Lenovo is doing a web.alive pilot to support the sales process (see […]

January 14, 2009

in Blog Articles by Erica Driver

ThinkBalm Storytelling Series Issue #2: “End Death-By-Lecture: Tours, Not Speeches”

The ThinkBalm Innovation Community has been experimenting with a new form of immersive event: the “un-lecture.” An un-lecture is a 60- to 90-minute event during which four or five community members each deliver a 10-minute demo, tour, or presentation about something enterprise Immersive Internet-related that they have done or are working on. The purpose of […]

January 6, 2009

in ThinkBalm Reports by Erica Driver

Here’s a way to communicate “I’m busy” in immersive environments

Early today I published an article about a recent lightbulb moment: you’ve got to stay logged into the immersive environment where your tribe hangs out to get those serendipitous interactions that usually only occur when people are physically together in the same place. (See the ThinkBalm article, Lightbulb moment: for serendipity, stay logged into the […]

January 6, 2009

in Blog Articles by Erica Driver

Lightbulb moment: for serendipity, stay logged into the immersive environment

Yesterday I kicked off a little experiment and it ended up being an extraordinary day: for the first time I experienced what it really means to have a virtual office where associates stop by and unplanned interactions occur. It’s no small thing. Nearly a year ago when I was an analyst with Forrester Research I […]

November 17, 2008

in ThinkBalm Reports by Sam Driver

ThinkBalm releases its premier Immersive Internet report

Today ThinkBalm released its inaugural research report, titled “The Immersive Internet: Make Tactical Moves Today For Strategic Advantage Tomorrow.” This report is intended to help Immersive Internet advocates,implementers, and explorers decide if, when, and how to invest in Immersive Internet technology. Click this link or the image of the report cover to download the PDF. Methodology As […]

November 10, 2008

in Blog Articles by Erica Driver

Recipe for a great 3D brainstorming session

In late October the ThinkBalm Innovation Community held its third brainstorming session. Sixteen members of this vibrant tribe gathered to discuss a question one of the community members (Leslie Pagel, VP of Customer Experience at Walker Information) was wrestling with: “What can I do to get newbie professionals started with Second Life?” Given that Leslie’s […]

October 29, 2008

in ThinkBalm Reports by Erica Driver

Economic slowdown will spur enterprise Immersive Internet adoption

A question echoing around the Immersive Internet technology community is whether the current global financial situation will have a big impact on this emerging technology market. The short answer is yes. What might surprise some observers is that the impact is likely to be a net positive. Why? Immersive Internet technology is perfectly suited to […]

October 23, 2008

in ThinkBalm Reports by Erica Driver

The ThinkBalm Innovation Community brainstorms in 3D!

Last Friday the ThinkBalm Innovation Community held its second community brainstorming session. The objective for these sessions: to collaboratively find solutions to problems associated with enterprise adoption of the Immersive Internet. The benefit: address challenges individuals are dealing with while gaining hands-on experience with a variety of immersive environments. One of the ThinkBalm Innovation Community […]

October 10, 2008

in Blog Articles by Erica Driver

Second Life survey says: “Try it for work — you’ll like it”

The non-profit Social Research Foundation recently announced the results of its Second Life Annual Survey 2008, a Web-based survey of 1,258 Second Life residents who are part of the organization’s First Opinions Panel™. Thanks to Social Research Foundation, ThinkBalm was able to contribute a few questions about work-related usage of Second Life. Here are some […]

August 26, 2008

in Blog Articles by Erica Driver

ThinkBalm Innovation Community’s list of Twitterers worth following

Twitter has become an invaluable tool for me and many Immersive Internet advocates and implementers. It’s a great way to share information and insights and learn about projects others are working on. The ThinkBalm Innovation Community put its heads together and over a few-day period of time came up with a list of Twitterers we follow. We’ve […]

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