December 9, 2012

The Biggest Marketing Mistake

Are you permission marketing? In other words, are you sending email to people who’ve asked to receive it? There are still a few of you – you know who you are – that don’t get signups from people visiting your site. At the very least, I hope the following numbers inspire you. The average reader […]

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September 15, 2012

How Super Affiliates Think

Sell with Relationships A customer of mine used to be a sales person for a medical equipment company. She sold everything from rubber gloves to high end items like wheelchairs. I convinced her to stop working for someone else. That she’d be happier being her own boss, and selling the same gear as an affiliate […]

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June 25, 2010

Change is under way at ThinkBalm

At ThinkBalm we’ve had a couple of great years as industry analysts dedicated to covering work-related use of immersive technologies—an early-stage, emerging technology market. We have worked with some terrific people at great client organizations like Altadyn, BP, Chevron, Forterra Systems (now part of SAIC), Linden Lab, Moondus, ProtonMedia, Teleplace, and Tandem Learning. We’ve published […]

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ThinkBalm Innovation Community is now Tandem Learning Innovation Community

After we broke the news that we planned to disband the ThinkBalm Innovation Community, members of the community expressed lots of interest in finding new leadership for the community moving forward. We are excited to announce that effective immediately, Tandem Learning will assume the community management responsibilities of the newly named Tandem Learning Innovation Community. […]

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March 31, 2010

Pseudo-3D immersive tech adopters illuminate business decisions

I recently spoke with three business decision makers who have been involved with deployment of pseudo-3D immersive environments in their organizations or for their customers. I spoke with Michael Doyle, executive director and editor of the Virtual Edge Institute; Kate Spellman, senior VP and managing director of UBM Studios; and Caroline Avey, director of innovative […]

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