Category Archives for "Blog Articles"

January 23, 2009

IBM Lotus approach to Immersive Internet: partnering and professional services

IBM Research is a big proponent of the Immersive Internet, especially in the Digital Convergence business unit. But what about the IBM Software group – in particular, Lotus, which produces IBM’s enterprise collaboration software products? ThinkBalm’s theory about the enterprise immersive platforms market is that ultimately software companies that provide information worker infrastructure (like IBM) will deliver […]

Continue reading
January 19, 2009

Lenovo pilots Nortel web.alive for innovation in customer experience

Nortel web.alive is an enterprise immersive platform currently in beta (general availability release date not yet announced). Nortel is targeting three use cases in large enterprises: enterprise collaboration, eLearning, and what it calls “assisted community eCommerce.” The company recently announced that PC manufacturer Lenovo is doing a web.alive pilot to support the sales process (see […]

Continue reading
January 14, 2009

ThinkBalm Storytelling Series Issue #2: “End Death-By-Lecture: Tours, Not Speeches”

The ThinkBalm Innovation Community has been experimenting with a new form of immersive event: the “un-lecture.” An un-lecture is a 60- to 90-minute event during which four or five community members each deliver a 10-minute demo, tour, or presentation about something enterprise Immersive Internet-related that they have done or are working on. The purpose of […]

Continue reading
November 10, 2008

Recipe for a great 3D brainstorming session

In late October the ThinkBalm Innovation Community held its third brainstorming session. Sixteen members of this vibrant tribe gathered to discuss a question one of the community members (Leslie Pagel, VP of Customer Experience at Walker Information) was wrestling with: “What can I do to get newbie professionals started with Second Life?” Given that Leslie’s […]

Continue reading
October 10, 2008

Second Life survey says: “Try it for work — you’ll like it”

The non-profit Social Research Foundation recently announced the results of its Second Life Annual Survey 2008, a Web-based survey of 1,258 Second Life residents who are part of the organization’s First Opinions Panel™. Thanks to Social Research Foundation, ThinkBalm was able to contribute a few questions about work-related usage of Second Life. Here are some […]

Continue reading
August 20, 2008

The ThinkBalm Innovation Community has launched!

We are pleased to announce that today the ThinkBalm™ Innovation Community went live! The ThinkBalm Innovation Community is a new community dedicated to advancement of the Immersive Internet. The community, built on the Spigit™ serious game engine, is focused on work-related use of the Immersive Internet ― virtual worlds and campuses, immersive learning simulations, and […]

Continue reading
July 21, 2008

A realism model for Immersive Internet apps: Part I

Some of the vendor briefings we’ve participated in during the last six weeks have led to some pretty intense philosophical discussions. How is “virtual” different from “real?” How is “real” different from “realistic?” These questions are important to work through not as ethereal brainteasers but because 1) many people call this category we cover “virtual […]

Continue reading
July 18, 2008

At Microsoft, cost of virtual events about 1/3 the cost of traditional events

In late June I spoke with Microsoft Developer Network (MSDN) evangelist Zain Naboulsi about how Microsoft is using virtual worlds to strengthen the company’s relationships with customers via its technical communities. Microsoft has about 700 members in its MSDN developers group and about 150 members in its TechNet group. MSDN is for software developers while […]

Continue reading