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October 29, 2008

in ThinkBalm Reports by Erica Driver

Economic slowdown will spur enterprise Immersive Internet adoption

A question echoing around the Immersive Internet technology community is whether the current global financial situation will have a big impact on this emerging technology market. The short answer is yes. What might surprise some observers is that the impact is likely to be a net positive. Why? Immersive Internet technology is perfectly suited to […]

October 23, 2008

in ThinkBalm Reports by Erica Driver

The ThinkBalm Innovation Community brainstorms in 3D!

Last Friday the ThinkBalm Innovation Community held its second community brainstorming session. The objective for these sessions: to collaboratively find solutions to problems associated with enterprise adoption of the Immersive Internet. The benefit: address challenges individuals are dealing with while gaining hands-on experience with a variety of immersive environments. One of the ThinkBalm Innovation Community […]

October 10, 2008

in Blog Articles by Erica Driver

Second Life survey says: “Try it for work — you’ll like it”

The non-profit Social Research Foundation recently announced the results of its Second Life Annual Survey 2008, a Web-based survey of 1,258 Second Life residents who are part of the organization’s First Opinions Panel™. Thanks to Social Research Foundation, ThinkBalm was able to contribute a few questions about work-related usage of Second Life. Here are some […]

August 26, 2008

in Blog Articles by Erica Driver

ThinkBalm Innovation Community’s list of Twitterers worth following

Twitter has become an invaluable tool for me and many Immersive Internet advocates and implementers. It’s a great way to share information and insights and learn about projects others are working on. The ThinkBalm Innovation Community put its heads together and over a few-day period of time came up with a list of Twitterers we follow. We’ve […]

August 20, 2008

in Blog Articles by Erica Driver

The ThinkBalm Innovation Community has launched!

We are pleased to announce that today the ThinkBalm™ Innovation Community went live! The ThinkBalm Innovation Community is a new community dedicated to advancement of the Immersive Internet. The community, built on the Spigit™ serious game engine, is focused on work-related use of the Immersive Internet ― virtual worlds and campuses, immersive learning simulations, and […]

August 14, 2008

in ThinkBalm Reports by Sam Driver

Accenture recruiting in Second Life cost-effectively targets the “Facebook audience”

Global management consulting, technology services and outsourcing company Accenture has 180,000 employees and offices in 49 countries and brings thousands of new employees on board every year. As you might imagine, recruitment in a professional services company this size is a mission-critical business process. Accenture is already quite successful with new college grads — BusinessWeek […]

July 21, 2008

in Blog Articles by Sam Driver

A realism model for Immersive Internet apps: Part I

Some of the vendor briefings we’ve participated in during the last six weeks have led to some pretty intense philosophical discussions. How is “virtual” different from “real?” How is “real” different from “realistic?” These questions are important to work through not as ethereal brainteasers but because 1) many people call this category we cover “virtual […]

July 18, 2008

in Blog Articles by Erica Driver

At Microsoft, cost of virtual events about 1/3 the cost of traditional events

In late June I spoke with Microsoft Developer Network (MSDN) evangelist Zain Naboulsi about how Microsoft is using virtual worlds to strengthen the company’s relationships with customers via its technical communities. Microsoft has about 700 members in its MSDN developers group and about 150 members in its TechNet group. MSDN is for software developers while […]

July 1, 2008

in Blog Articles by Erica Driver

Heavy equipment manufacturer explores Immersive Internet for product prototyping

A couple of weeks ago I interviewed two enterprise IT architects at a US-based heavy equipment manufacturer about steps the company is taking toward the Immersive Internet. The company is funding the IT architecture group to try to find more effective, less expensive ways to design and prototype products, which in this case are complex […]

June 30, 2008

in Blog Articles by Sam Driver

“First life” versus “fake life”— When realism is important in the Immersive Internet

At Dassault Systemes’ (DS) DevCon 2008 conference and industry analyst event in Paris on June 17th-18th one of the key themes was “life-like” or “first life” (which was a bit of a friendly dig against Linden Lab’s Second Life®) experiences in virtual environments – these are terms DS executives use to refer to hyper-realistic interactive experiences. […]

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